5 Steps to Be Found:
Many of our clients want to know how they can grow their business from their website. We’ve simplified the process down to 5 easy steps. Click through each step to the right and find out how we can help you grow by making sure you are found.
GET A WEBSITE! But not just any website. You need a website that is ready for integrated Search Engine Optimization and Social Media Marketing. If your website isn’t built correctly, these things won’t be possible. We use the latest tools available and build all our clients’ websites with a content management platform. This makes it easy to blog, and make on-going additions to your website – a vital part of continued Search Engine Optimization.
Swift Design Solutions is also proud to offer responsive websites, meaning your website can be viewed perfectly from any device – computer, tablet or smart phone. Responsive mode is extremely important in today’s world since the use of tablets and smart phones is growing exponentially. There are now more people searching for businesses from their smart phones and tablets than from computers. Having a responsive website means all your content will be viewed perfectly from any device. For pricing options, please visit our Rockin’ Web Design page.
Swift Design Solutions is also proud to offer responsive websites, meaning your website can be viewed perfectly from any device – computer, tablet or smart phone. Responsive mode is extremely important in today’s world since the use of tablets and smart phones is growing exponentially. There are now more people searching for businesses from their smart phones and tablets than from computers. Having a responsive website means all your content will be viewed perfectly from any device. For pricing options, please visit our Rockin’ Web Design page.
SEARCH ENGINE OPTIMIZATION (SEO). This is an ongoing process which begins with an initial audit. First we will research the key words, page titles and descriptions which best suit your business. Next, we will perform a one-time “tune-up” where we input all the keywords, page titles and descriptions throughout your entire website. Search engines utilize strict guidelines for these important pieces of data and, if done incorrectly, your website will actually become “flagged” by those search engines as irrelevant – something you do not want to have happen.
Once the initial SEO campaign has been completed, there is an ongoing process to prove your company’s relevance to search engines. This means weekly or monthly updates, blogs, postings and continually adding information to your website. Every new piece of relevant information added to your website, increases your rankings in the search engines. For our SEO pricing information, please visit our Search Engine Optimization page.
Once the initial SEO campaign has been completed, there is an ongoing process to prove your company’s relevance to search engines. This means weekly or monthly updates, blogs, postings and continually adding information to your website. Every new piece of relevant information added to your website, increases your rankings in the search engines. For our SEO pricing information, please visit our Search Engine Optimization page.
SOCIAL MEDIA MARKETING comes next. Social Media is today’s way of advertising. The more you post, the better it gets. Your social media accounts MUST be linked directly to your website for search engines to see the connection. We’re talking FaceBook, Twitter, LinkedIn, YouTube, Yelp, Google+, etc. The more linked social media accounts with the more relevant postings, the higher your rankings will be. For pricing information, please visit our Social Media Marketing. Or better yet, be BOLD and go for it all. We have a package price which offers Search Engine Optimization AND Social Media Marketing all in one. If you’d like to THINK BIG, please take a look at the “SEO Retainer” box on the Search Engine Optimization page.
GOOGLE ADWORDS is a form of paid advertising. If you’re going to pay for internet ads, we recommend Google AdWords over any other form of paid internet advertising. Google AdWords is flexible in that you as the client get to set your own daily budget starting at just $5 per day. Google AdWords uses a daily budget “price per click” method for all the key words and phrases in a particular area’s advertising campaign. This is a brilliant method because it means that even small companies have the ability to advertise their services or products to local people who are looking for your particular service or product.
Before Google AdWords, big budgets bought out all the online advertising space – leaving no way for smaller companies with smaller budgets to advertise. I have to hand it to Google for coming up with their AdWords project, because now even small businesses get first place advertising spots. By setting the daily budget, you ad will appear to users who search up that particular key word or phrase. Each time a user clicks your ad, they are taken directly to your website. Each click is counted and subtracts a few cents out of your daily budget. Once there have been enough clicks in one day to max out your budget, your ad will no longer appear until the next day when your daily budget starts over again. The cost of each click varies depending on how many other businesses are using the same key words and phrases at that time. The price per click is higher for more coveted keywords and phrases. For more information, visit our Google AdWords page.
Before Google AdWords, big budgets bought out all the online advertising space – leaving no way for smaller companies with smaller budgets to advertise. I have to hand it to Google for coming up with their AdWords project, because now even small businesses get first place advertising spots. By setting the daily budget, you ad will appear to users who search up that particular key word or phrase. Each time a user clicks your ad, they are taken directly to your website. Each click is counted and subtracts a few cents out of your daily budget. Once there have been enough clicks in one day to max out your budget, your ad will no longer appear until the next day when your daily budget starts over again. The cost of each click varies depending on how many other businesses are using the same key words and phrases at that time. The price per click is higher for more coveted keywords and phrases. For more information, visit our Google AdWords page.
REPEAT steps 2-5 indefinitely. The longer you continue, the higher your rankings will climb. Use these steps, and your business WILL BE FOUND!